A Day’s March are a Swedish menswear label founded in 2014; the brand offer clean-cut basics and wardrobe staples of the highest quality, at a friendly price.
Their name, ‘A Day’s March’, derives from an old military term referring to how far an army could move in one single day- a fitting name for a clothes company that helps you keep going through the triumphs and troubles of everyday life with your head held high.
ADM’s goal is to help you get through the day with style and dignity. With a wide range of pieces available that are crucial to the modern gent’s wardrobe it’s safe to say the brand offer far more than just ‘style and dignity’.
ADM produce superior quality at a value price, it’s clear to see that their clothes can provide direct competition to supposed luxury brands; the price may be lower, but we found their products are as good, if not better than those offered by their competition.
For our latest SS17 shoot, we wanted to take the brand’s Scandinavian, minimalistic feel over to Amsterdam. We identified the Herringbone Overshirt as a key piece for its versatility and set about building an outfit around it. Layering the pieces we chose was incredibly effective and in part 1 of our #500 series with ADM we were able to create a simple minimalistic look with the Navy Overshirt.
Speaking with the people around the brand their ethos is plain to see- ADM is very personal to them; ‘you’ll never find a piece of clothing at A Day’s March that we ourselves wouldn’t wear’. A lot of brands these days try to cater for what they THINK the customer wants, even if they don’t believe in it themselves. It’s refreshing to see that ADM truly believe in their products and have such a personal quality control method when designing their collections.
”We don’t try to second-guess what our customer wants. On the contrary, what we do is very personal – you’ll never find a piece of clothing at A Day’s March that we ourselves wouldn’t wear. In fact, many of the garments we produce are inspired by favourite vintage pieces from our own wardrobes – clothes that for different reasons have stayed with us through the years, never losing relevance.Pelle Lundquist - Creative director