Savile Row’s first female tailor, Alexandra Wood re-opens 400-year-old store post coronavirus. (Feature image courtesy of Karen Yeomans photography).
Savile Row’s first female tailor, Alexandra Wood emotionally re-opened her out of town store on 15th June.
As far as first days back go, it couldn’t have gone better. Orders from new clients included wedding suits for Autumn and many happy customers expressed their pleasure at returning to shopping.
Alex had feared that Covid-19 could have spelt the end of 13 years of hard work but things are looking up following the re-opening.
Alexandra Wood Bishop’s Stortford Tailors
Alexandra Wood, one of Savile Row’s first female tailors, opened her first out of town store in Bishop’s Stortford, Hertfordshire in 2016. Located 45 minutes from Central London, the town houses the oldest tailors in England and quite possibly in the world. The premises has been trading as a “men’s clothing establishment” for more than 400 years but had been experiencing financial troubles.
Four years later, Alexandra Wood has turned the shop’s fortunes around. The men’s tailoring specialists took sales of £220k in the first year of trading and the business has continued to flourish. Despite the difficulties presented by the coronavirus, her loyal customers, resilient nature and dreams of bigger successes have spurred her on further.
Alexandra Wood – A cut above the rest
Some may wonder how this solo female tailor has made it such a success but it’s clear to see that her passion for her customers comes first and foremost. Knowing everyone’s name, face and story is what keeps Alexandra’s clients so fiercely loyal. It’s more than selling a product, it’s connecting with people and making a real difference to the way they look and feel that is of up most importance. She has been named ‘’Tailor of the 21st Century” By GQ Columnist & Best-selling Author Tony Parsons.
Alexandra Wood Client Experience
Alexandra’s clients range from horse whisperers to lawyers and builders. One of Alexandra’s most loyal local customers is the Editor of The New Statesman, Jason Cowley who says of Alexandra’s work:
“She has great flair and style. She is personable and never pushy. She has a great eye as well as technical expertise as a tailor. She does not over-sell. She knows what works for middle-aged men. Her Bishop’s Stortford shop is stylish and has a good atmosphere. We have developed a good rapport and I trust her judgement, which is essential. She won’t bullshit me – and I appreciate that!”
Alexandra’s customer Larry, a well renowned horse whisperer asked Alexandra if she could make him a pair of made-to-measure jeans. A little reluctant on how they may turn out, Alex took on the challenge, only to then produce their best-selling ready-to-wear item. ‘’It’s our customers that create our collections. Taking on board their needs and feedbacks means I design and create clothing that men really want to wear and invest in.”
The wife of one of Alex’s client’s messaged her on Instagram to say that she had accidentally shrunk her husbands ‘favourite merino wool sweater’ and could she deliver a new one. She carefully snuck it into her husband who was none the wiser.
These are just some of the stories that make this brand truly connect with people and to thrive through recessions, downturns and even Covid-19.
Alexandra offers her own limited edition, ready to wear ranges both in store and online.
Check our more of our men’s fashion and tailoring features including further Savile Row editorials.