The Best British Minimalist Watch Brands

Minimalist watch brands have exploded in recent years. Driven by a resurgence in minimalist men’s fashion coming out of the Nordics, watch design has been stripped back and a number of British brands are leading the way.  If you’re in the market for a timeless timepiece then, depending on your budget you have an array of British brands to choose from. This guide aims to cover the best minimalist watch brands across different price ranges, but all made in England.

Larsson & Jennings

Founded in 2012, Larsson & Jennings is a Swiss made watch brand re-imagining classic design through contemporary craftsmanship and style. Larsson & Jennings’ in-house design team partner with Swiss manufacturers to ensure quality is at the heart of every watch. Locally sourced leather from Anglo-Swedish tanneries combine with hand-finished metals to deliver premium detailing and durability.

Key Style: Black matte LUGANO 40mm

minimalist watch mens

Uniform Wares

The highest price point of the 4 featured brands, Uniform Wares aim to create minimalist watches that embody character and distinction through intelligent design, not branding. Like Larsson & Jennings, the watches are assembled in Switzerland and designed in London. The result is a highly considered, new breed of premium contemporary timepieces that have made their indelible mark on the watch industry.

Key Style: M40 in PVD Grey


Daniel Wellington

The most popular on the list, Daniel Wellington have grown rapidly across Europe offering a clean, smart design at an accessible price. Branded as the ‘Jack Wills’ of the watch world, blending elements of traditional British style such as the NATO strap with contemporary elegance. At half the price of Larsson & Jennings they offer a compelling alternative if budget is an issue. They also have a rather popular Instagram account with  over 2.4 million followers.

Key style: Classic 40mm Brown Leather


Shore Projects

Inspired by the beauty and fun of the British seaside. Started by a group of friends who one day noticed that none of them actually wore watches, aiming simply to create a timeless, quality product that could be worn every day. All the watches are influenced by vintage designs, combined with strong modern day build quality and are highly customisable.

Key Style: Project 3 Newquay 39mm



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