A few months back Harvey Nichols teamed up with Perfect Moment to set up a pop-up in their unique project 109 space. Now, Harvey Nichols has collaborated with vintage clothing brand Too Hot Limited to curate a capsule collection of some of menswear’s most iconic cultural clothing. The collection will be housed in a dedicated pop-up space within Proect 109 located on the Menswear Lower Ground Floor at Harvey Nichols Knightsbridge. The concept space has been designed by Too Hot Limited Founder Ollie Evans and design firm JE+1 and features exclusive campaign imagery directed and styled by Joseph Prince, Creative Director of LAW Magazine.
The exclusive edit carefully curated by Too Hot Limited, and the Harvey Nichols buying team, pays homage to the Italian youth culture Paninaro; combining classic Americana 1950’s style with modern European sportswear brands. The pair have worked for the last six months on scouring the market for the finest and rarest vintage pieces. The collection features unique one-off collector’s items from the likes of Stone Island , CP Company, Moncler, Best Company, Iceberg & Valentino.
[su_quote cite=”Benn McGregor, Senior Menswear Buyer at Harvey Nichols.”]Too Hot LTD source seminal, iconic brands from across the globe; they are quite literally the archaeologists of the fashion world. So, with AW17 having one eye on the past and large references to the cult style tribes of yesteryear; it is a pleasure to be collaborating on this exciting concept. As a buyer and a conscientious consumer it is important to understand a brands roots and their cultural foundation, which I feel this project brings in abundance.[/su_quote]
[su_quote cite=”Ollie Evans, Director at Too Hot Limited”]I wanted to launch the pop-up concept in Harvey Nichols as it really sets the benchmark for luxury menswear in London; our curated edit of vintage pieces will sit seamlessly in this setting. Men’s vintage has vastly evolved in the last few years and having vintage designer pieces in Harvey Nichols feels like a fantastic step forward. We’ve worked closely with the team to curate a range of original sportswear pieces that reflect the brightly coloured designer obsessed subculture.[/su_quote]
The campaign for the collection was produced in collaboration with LAW Magazine, shot by Theo Cottle on location in Sorrento, encapsulating the sub-cultural references of the collection.
The Too Hot Limited pop-up is running until August 3rd at Harvey Nichols Knightsbridge.