A few months back Harvey Nichols teamed up with Perfect Moment to set up a pop-up in their unique project 109 space. Now, Harvey Nichols has collaborated with vintage clothing brand Too Hot Limited to curate a capsule collection of some of menswear’s most iconic cultural clothing. The collection will be housed in a dedicated pop-up space within Proect 109 located on the Menswear Lower Ground Floor at Harvey Nichols Knightsbridge. The concept space has been designed by Too Hot Limited Founder Ollie Evans and design firm JE+1 and features exclusive campaign imagery directed and styled by Joseph Prince, Creative Director of LAW Magazine.
The exclusive edit carefully curated by Too Hot Limited, and the Harvey Nichols buying team, pays homage to the Italian youth culture Paninaro; combining classic Americana 1950’s style with modern European sportswear brands. The pair have worked for the last six months on scouring the market for the finest and rarest vintage pieces. The collection features unique one-off collector’s items from the likes of Stone Island , CP Company, Moncler, Best Company, Iceberg & Valentino.
The campaign for the collection was produced in collaboration with LAW Magazine, shot by Theo Cottle on location in Sorrento, encapsulating the sub-cultural references of the collection.
The Too Hot Limited pop-up is running until August 3rd at Harvey Nichols Knightsbridge.