William Wood Watches – The British luxury watch brand giving back to the firefighting community

William Wood Watches – The British luxury watch brand giving back to the firefighting community.

William Wood Watches, an introduction

Back in 2016, Jonny, William Wood’s founder (and overall nice guy) set out on a journey to create a unique British luxury affordable watch brand using recycled firefighting material.

The inspiration behind the brand came from Jonny’s late grandfather who served in the British Fire Service for 25 years. A true man of courage, William Wood, along with 3 other firefighters saved 5 small children aged between 5 and 1 from a severe house fire back in 1966.  They were all awarded with a Certificate Of Merit for their courage and bravery which was the first Certificate to ever be awarded in the history of the Newcastle & Gateshead Fire Brigade. Sadly, he passed away in 2009 from a lung disease but his legacy is timeless and lives on through William Wood Watches.

Over the past few years this British made watch brand have gone from strength to strength. After smashing their Kickstarter target back in 2017, Jonny went on to win the Esquire self-made entrepreneur of the year and was awarded with free office space for the William Wood team in central London for a year. Soon after, GQ took notice, Jonny’s hard work had paid off as William Wood Watches earned features in GQ and Esquire whilst establishing a strong social media presence.

William Wood Watches Jonny

William Wood Watches, what sets this British luxury watch brand apart?

Despite a strong historical past, modern day British watchmaking is in need of re-invigoration, after all, the world sets its time by Greenwich, not by Geneva, and that’s for good reason.

On top of the inspiration behind the brand, William Wood portray a rather unique element within their timepieces. Each watch holds a piece of history as the brand melt down an original 1920’s British brass firefighters helmet and make it into a limited edition commemorative coin. Each coin is placed in the back of the Chivalrous Collection and sealed with a sapphire crystal viewing glass visible when the watch is turned around. Engraved with a limited edition number, you know you are the owner of something very special.

William Wood Watches British firefighter helmet

With sustainability of the utmost importance for modern day brands, up-cycling is a key element behind William Wood Watches however the element of responsibility and generosity is paramount for Jonny. The connection with the fire service runs much deeper than the customer may realise as William Wood donate a percentage of their watch sales to The Fire Fighters Charity UK (1093387). Whether injured, ill or in need Of psychological support the charity exists to support the everyday heroes of the UK fire community.

William Wood Watches – The Chivalrous Collection

The brands initial offering was the William Wood Chivalrous Collection, When designing the Chivalrous Collection William Wood set out to create a classic masculine looking watch which would appeal to the everyday man.

William Wood Watches The Chivalrous Collection

As mentioned, each watch is a piece of history made from up-cycled British firefighter materials, a truly unique element within British watchmaking! The British racing green watch is a personal favourite of mine from the Chivalrous Collection, watch this space for a detailed watch review in the near future!

William Wood Watches – The Valiant Collection

William Wood Watches is about to launch their highly anticipated new automatic Valiant Collection on 1st December 2019. The first watch of its kind to have watch straps made from British fire hose in red or yellow which has provided over 10 years of service to the UK Fire & Rescue community. You can still smell the smokiness in the rubber.

William Wood Watches fire hose

What’s just as impressive is that without these straps the watch head is bursting with British firefighting heritage. With a 1920’s British brass firefighter helmet melted into the crown all crafted in London’s beating heart of jewellery making in Hatton Garden.

William Wood Watches Valiant Collection strap

Our 12 indices represents the two collar markings on the lapel of a Fire & Rescue Service Crew Manager, the chequered markings around the outside of the dial mirror the markings from a British fire engine, our seconds hand takes inspiration from the chime of a vintage fire bell with all hands and indices Super-Luminova allowing you to tell the time in the dark, we’ve tinted the double domed sapphire crystal glass blue as a tribute to my grandfathers tenure on the blue watch, and the turning bezel traditionally used by divers for oxygen capacity can be used for a firefighters oxygen tank.

William Wood Watches Valiant

Customers can visit their website www.williamwoodwatches.com now and choose their Valiant Collection specifications prior to their launch on Sunday 1st December 12pm midday GMT by completing their pre-order survey.

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