BACARDI X Diversity –  Conga Feat. You.

BACARDÍ® is challenging rum fans across the UK to find their rhythm and do what moves them through song, dance and the power of “Conga” with the chance to be in the official music video for the remake, “Conga Feat. You.”Conga Feat. You.

UK fans can join dance sensation Jordan, Perri and Diversity members in partnership with London fitness studio FRAME, for an exclusive virtual dance class where they’ll get to learn some new moves and can submit video content of themselves to be included in the official music video for the track.  

“Conga Feat. You.” is a re-imagination of the song that catapulted Miami Sound Machine’s Emilio and Gloria Estefan to international stardom and BACARDÍ is calling on music and dance enthusiasts to join in as they embark on the first-ever remake of “Conga”, reintroducing the Latin Pop track to a modern audience.   

BACARDÍ® has a long legacy with music and we are so excited to be involved in this global movement, calling on rum fans, music lovers and dancers to join us in perfecting the moves to “Conga Feat. You”. When you hear the track you just want to get up and dance – you don’t have to be a professional dancer, just show your passion for the music and get moving.”  Diversity’s Jordan Banjo.

The online classes will take place on 9th and 11th December from 6:00PM, with a very limited number of tickets for each of the two classes – tickets are available from moveyourframe.com at £7.00 each. 

To be considered for the official “Conga” music video, vocalists and dancers alike are invited to submit their voice recording or video showcasing their dance moves for a chance to be featured in the video set to debut the week leading up to the biggest night in music, the Grammys in January 2021.  

Kicking off on Instagram on November 26th in the UK and running until 13th December, fans can submit content by tuning into @bacardi_uk, @diversity_official and @aleshaofficial’s Instagram channels to find out how to join in the fun. Each channel will link to a recording hub experience where users can submit their vocals or moves, invite their friends, and enter for a once in a lifetime opportunity to collaborate with this group of talented artists.


Meanwhile, check out more of our men’s lifestyle editorials here.

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