MARTINI Captures The Joy Of Friendship With Greg Williams

MARTINI Captures The Joy Of Friendship With Greg Williams.

MARTINI®, the world’s leading vermouth brand and photographer, Greg Williams have joined forces to curate a once in a lifetime digital photography series of friends reuniting after months of being kept apart; #MARTINIMOMENTS. Friends are being asked to submit images from their in-real-life meetups as restrictions ease and people come together creating a truly unique moment in time.

Greg Williams photography tips:

1. Your smartphone is a great camera

Your best camera will always be the one that’s with you! While I of course use professional camera equipment, I also shoot on my smartphone everyday. Get to know the functions you are working with – for example, when taking photos on a sunny day, the auto exposure might overexpose your subject. You can manually control this by using the exposure function and you will immediately see how your friends truly become the subject of the photo . The important thing is that you expose for the subject, which very often means overriding the auto exposure in either direction.

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2. Tell a story and get involved in the shot

When reconnecting with friends, you don’t need to take a selfie to feel part of the picture. I like to participate in my photography – whether that’s raising a glass in shot or getting friends to chat with me as I shoot. To capture the ambience of the scene you are photographing, try raising your glass of MARTINI Fiero & Tonic in the frame and having a cheers! Not only will it capture the joy of reconnecting with friends, but the vibrant colour of the cocktail will shine through. You can also use the moment as a storytelling opportunity. A lot of great photos really showcase people’s personalities, and I like to do this by encouraging reactions directly into the lens.

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3. Start thinking about light

The most crucial part of capturing Aperitivo hour with friends is having a good time, but second to that
is good lighting. When working with natural light you essentially have two choices; front light, with the
sun behind the camera or backlight, with the sun behind the subject. Front light is more of a sculpting
light where back light is a softer, beauty light. In both cases make sure to expose for your subject rather
than the whole scene.

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4. Find better compositions

A great rule of thumb for good composition is simply to think about filling the frame. Another useful guide is the well-established ‘rule of thirds’ whereby you position your key elements (cocktails in this case!) on the ‘thirds’ – so a third of the way in and/ or up. You can also reframe when you are editing on your smartphone with this rule in mind. Another simple tip is to always to be prepared to move. Too often people take a photo without even getting off their chair, when there is almost certainly a better composition to be found if you get up and look for it.

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5. Time for editing

Once you have your set of photos, it’s time to edit. This doesn’t necessarily mean retouching your photos but selecting the most emotive frames. To handpick the ultimate #MARTINIMOMENT, I encourage you to select photos that feel authentic. Essentially, it is all about listening to your inner voice and going with the frame that creates an emotional response.

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