My Farahs Film by Jocks & Nerds

Jocks & Nerds latest film profiles 3 London creatives whose daily lives revolve around innovation & independence, values that Farah holds close to it’s heart. Farah first developed their trademark, permanently pressed trousers in the early 1960s. Making their way across the Atlantic, they were quickly embraced by England’s emerging mod scene. Over the decades, their distinct golden “F” logo has been worn by various youth cultures who have adopted Farah trousers.

Rob Low

Hailing from Birmingham, photographer Rob Low has travelled to the furthest corners of the world – from Rio de Janeiro to Sydney. Known for both his sport and architecture photography, Low recently exhibited Paradise Lost: A Farewell to Brutalism in Birmingham, a project documenting the Birmingham Central Library.

Rob Low, photographer, wears the Edgware Jacket and Elm Chino by Farah.

Scott Simpson

Scott Simpson is a fashion designer whose work is an expression of his own loves, from vintage bikes and scooters to soul music and a clean and sharp style. His label Scott Fraser Collection encompasses a full men’s wardrobe including luggage and accessories. Fraser describes his designs as “retrospective modernism; keeping one eye on the past and the other firmly set to the future”.

Scott Simpson, fashion designer, wears the Denby Hopsack Trousers by Farah.

Josh Caffe

Until last year DJ and musician Josh Caffe was moonlighting his true passion whilst holding down a job in PR. With demand for his DJing talents taking him to the likes of Tallinn and Berlin in Europe, regular slots in Detroit – the birthplace of techno – were just the nudge he needed to make the leap to focus on his music full time.

Josh Caffe wears the Lennox Tee and Drake Denim by Farah.



Leave a Reply

Your email address will not be published.