Plastic Free July – Design Sustainability

Plastic Free July – Design Sustainability.

This week marks the start of Plastic Free July, a global movement dedicated to reducing plastic pollution and plastic waste. Google searches for ‘plastic-free’ reached its highest peak of the year in July 2019*.

Modern day design is imperative as we strive towards a more sustainable world. With many companies are investing huge portions of their budgets to minimise their impact on the environment.

With that in mind, we wanted to highlight how home technology is currently a beacon of viable innovation. Google are at the forefront of innovative eco-friendly progress and their products for the home are a great example of design sustainability. Designed with sustainability at their core, the Google Nest Mini and Nest WiFi products make the perfect eco-additions to any home.

Plastic Free July – Google Nest Mini

The Google Nest Mini has been created out of post-consumer recycled products, using a 1 litre plastic water bottle to create the signature mesh fabric covering of two devices.The rest of the 360 degree speaker is also made using old CDs and car headlights.

Plastic Free July - Google Nest Mini

Plastic Free July – Google Nest WiFi

The Google Nest WiFi has also been designed with a sustainable focus, with the external enclosure made from 40% post-consumer recycled plastics and covered with non-toxic paint.

Plastic Free July - Google Nest WiFi

What’s more, both Nest WiFi and Nest Mini are enabled by Google Assistant so you can play music, answer trivia, set reminders or ask for help with everyday questions, from the weather and news updates to traffic in your area, using voice-alone.

Product Design – Aesthetics and Sustainability

There’s no compromise when it comes to how the Google devices look.

Plastic Free July - Design Sustainability. Google Nest Mini Pebble

Both have been designed with the home front of mind and the former’s perfectly round edges are inspired by the natural beauty of a river pebble. They’re also available in a range of striking colours such as Nest Mini’s ‘Sky’ inspired by Lake Como.

Plastic Free July - Design Sustainability. Google Nest Mini

Commenting on this important balance, Isabelle Olson Senior Designer for Google Nest Products says:

We didn’t want it to be choosing between sustainable or beautiful, it needed to be both. So where we focused our design innovation this time was really on developing this new tech style.”**

You can also read more about Google’s sustainability commitments here. 

*Plastic free trends analysis

** Isabelle Olson

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