The UK’s First Float In Cinema Arrives In London

The UK’s First Float In Cinema Arrives In London.

Luxury ice cream brand Häagen-Dazs is set to headline The Openaire Float In Cinema in London. The UK’s first cinematic experience by boat. It follows the pioneering global first ‘cinema on water’ concept by Häagen-Dazs in partnership with the City of Paris and MK2 earlier this summer. The project received widespread global acclaim.

Haagen Dazs & Openaire Float In Cinema. Off The Cuff LDN

The Openaire Float In Cinema by Häagen-Dazs.

Upon arrival, guests will captain their self-drive vessel around Little Venice before mooring at Merchant Square to watch a feature film. A giant 6x3m Hi-res LED video screen facing the water will show blockbuster hits such as Titanic and A Star Is Born.

The UK's First Float In Cinema Arrives In London Openaire

Audio will be provided via sanitised head phones and delicious food will be available to order via a QR code and delivered to their boat.

The line-up for the Openaire Float-in Cinema by Häagen-Dazs includes afternoon showings of family favourites such as Toy Story and The Lion Kings. In addition to this, special singalong showings in the evening of Grease, Rocketman, and The Greatest Showman.

Popcorn and snacks will be available for punters to order via a dedicated app and delivered straight to their boat. Snacks are perfectly accompanied by Häagen-Dazs minicups with ‘Don’t Hold Back’ flavour specials every week and daily ice cream prizes.

London activities Float In Cinema Film on boat

To tie in with the Little Venice theme, award-winning artisan pasta chef RaviOllie will be setting up a pop-up kitchen on the water’s edge. The pop up will offer delicious freshly cooked Italian food paired with Häagen-Dazs. Audiences can order without leaving their boat via the app and waiting staff will bring it to them. The perfect addition to any movie!


Tickets and film listings are available at openaire.co.uk.

Finally, The float in cinema will run for only 4 weeks up until Sunday 27th September. Get those tickets in fast!

Meanwhile, for more activities around London, check out our men’s lifestyle editorials.

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