Fred Perry X Jocks&Nerds – Young Heads

When triple Wimbledon champion Fred Perry founded his namesake brand in 1952, he had no idea of the influence it would have on future youth movements. But today, the brand’s laurel wreath emblem – based on Wimbledon’s original symbol – is a badge of honour for British subcultures, as it has been for more than 60 years. Together with Jocks&Nerds, Fred Perry has now created Young Heads, a series of short films exploring new millennial subcultures in the UK.

#YoungHeads

@jocksandnerdsmagazine
@fredperry_1952

Young Heads: New Millennial Subcultures No.1

DIRECTORS: Max Cutting and Rich Luxton

SKATERS: Jacob Church, Reuben Dehaan, Zach Delarue, Froby Mbabazi, Ryan O’Toole, Curtis Pearl and Sam Sitayeb

Read the full article here.

Young Heads: New Millennial Subcultures No.2

DIRECTORS: Max Cutting and Rich Luxton

JUNGLISTS: Demolition Man, Hal Hudson and Benny Page

Read the full article here.

Young Heads: New Millennial Subcultures No.3

DIRECTORS: Max Cutting and Rich Luxton

BAND MEMBERS: Cai Burns, Lawrence English and Lucy Hatter of Kagoule

Read the full article here.

Leave a Reply

Your email address will not be published.

*