This video is the first in a series of menswear parody films created by Bicester Village, who are launching outlet stores including Givenchy, Hunter and Mont Blanc accessories.
In this video we meet the architect, in his enormous studio, complete with tortoise shell glasses, statement socks and a love for feeling paper.
This series brings a refreshing sense of humour to a industry that often takes itself too seriously, definitely worth a watch.
You can watch part two here.
View all Videos here.